David left his native UK armed with an arts degree, journalism qualifications, and very little in the way of a plan. Arriving in Asia shortly after, he built what began as a two-person operation into one of the region's leading specialists in communications for the hospitality sector over 12 years. Prior to that, he spent 15 years in Asia's media industry as a writer, editor, and publisher with leading press organisations, holding senior roles across Hong Kong, Singapore, and Thailand.